On Cutting Back Plus-Sizes

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We're finding light at the end of the tunnel when we discover awesome new outlets for plus-size merchandise--Beth Ditto's line for Evans (pictured right), IGIGI's new affordable fast fashion, Faith21--but taking a moment to look back might reveal some new facts.

Even though there have been many angry accusations of "sizeism" over the recent cutbacks on plus-size offerings at stores like Liz Claiborne and Ann Taylor, Double X reports that the reason for the slashes on plus-size clothing has nothing to do with "fat phobia", but rather a drop in sales figures.

Citing reports that the recession has been especially hard on sales of plus-sizes with drops of 8 percent compared to regular sizes' 2 percent drop in the past year, the solution for many has been to cut larger sizes to save money.

We understand that a bad economy might force some companies to take drastic measures, but maybe instead of immediately cutting sizes, how about reconsideration and rethinking of strategy? If the average American woman is a size 16, then why did Ann Taylor just cut size 16? If it's not that there's a lack of interest, then maybe it's the clothing that should be rethought.

--Venus

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2 Comments

ack said:

maybe plus-sized makers should step back and take a look at the clothes they're offering plus-sized women and realize that just because we're a size 16 doesn't mean we want to wear caftans, and we don't all want neon green or orange with giant flower prints

give us stylish and chic designs that fit and flatter our fuller figures, accentuating the positives about our bodies, and remember that, just as not all thin women are shaped like sticks, not all heavier women are shaped like apples,

all of us, thick and thin, want to look and feel beautiful in our clothes

Britt said:

I totally agree with the previous statement. I think us fuller figured women deserve to be treated equally as those women who are smaller. We don't want to look like our grandmothers, rather we want to look and feel goregous in the clothes we wear.

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