Toywatch, which boasts colorful watches for men and women, has found its latest famous wrist: Michelle Obama's.

Spotted wearing this purple one in Paris, Mrs. O joins the ranks of other celebrities--from the Hilton sisters to Michael Jordan--who have also been seen wearing their own Toywatches.

This purple Ultra Violet wrist candy ($195 at ToyWatchUSA.com) is part of the neon plasteramic watch collection. Other neon colors include Kryptonite Green, Plutonium Pink and Atomic Orange.

Don't have the dunds to splurge on your own Toywatch? You can try to win one by following The Ellen Show on Twitter. Good luck, fashionistas!

--Venus