IGIGI: Plus-Size Fast Fashion
A few days ago we excitedly blogged about the increase in plus-size fashions and the launch of Beth Ditto's line for Evans, and now we have even more good news!
IGIGI, the women's brand and retailer of contemporary fashions in sizes 12-32, has recently adopted a new business model, created a website, and started a new line: The IGIGI Limited Collection. The LC collection takes on the "fast fashion" model, producing trendy and affordable designer styles a few times a week, all of which retail for around $60-$160.
"I am so happy to bring something new to the plus-size community, said Yuliya Raquel, the Chief Designer and Founder of IGIGI. "I want to push the boundaries that traditionally define beauty and contribute to an all inclusive, all encompassing definition. I feel like we are one step closer to that mission with this new collection."
This collection is available on the IGIGI website, which was also recently launched in an effort to reach a wider audience and to create "a more robust experience" for the customer. It features the ShapeStylist, which helps customers determine their shape and find fitting items, as well as the StylePhile, which keeps customers up to date on the latest trends.
Pictured: IGIGI Limited Collection Maxi Dress ($162 at Igigi.com)
--Venus
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I like to compare IGIGI and Ashley Stewart. They often have similar looking apparel however the prices differ a lot, with those of IGIGI being at least three times higher than Ashley Stewart. Even though it's understandable why plus size clothing is usually more expensive, but the pricing should still remain reasonable, not to take too much advantage of full figured people.
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I love Igigi's clothes. It is so hard to find affordable, up-to-the-minute trendy plus size clothes, and stores like Igigi, Torrid, Kiyonna really help. It just sucks that we always have to buy online and can't just go out shopping like "normal" sized women. Who by the way aren't the average woman...in the US 65% of all women wear a size 12 or higher. So why should only 35% of the population get all the fun while the rest of us have to suffer. But it's getting better!
I love Igigi's clothes. It is so hard to find affordable, up-to-the-minute trendy plus size clothes, and stores like Igigi, Torrid, Kiyonna really help. It just sucks that we always have to buy online and can't just go out shopping like "normal" sized women. Who by the way aren't the average woman...in the US 65% of all women wear a size 12 or higher. So why should only 35% of the population get all the fun while the rest of us have to suffer. But it's getting better!